Why perform pro-social behaviours? Understanding the key sources of perceived value in preventative health services
RIS ID
38100
COinS
38100
Publication Details
Zainuddin, N. & Russell-Bennett, R. (2010). Why perform pro-social behaviours? Understanding the key sources of perceived value in preventative health services. Connecting thought and action: conference proceedings 2010 International Nonprofit and Social Marketing Conference (INSM) (pp. 229-233). Brisbane, Australia: Queensland University of Technology.