Title

Why perform pro-social behaviours? Understanding the key sources of perceived value in preventative health services

RIS ID

38100

Publication Details

Zainuddin, N. & Russell-Bennett, R. (2010). Why perform pro-social behaviours? Understanding the key sources of perceived value in preventative health services. Connecting thought and action: conference proceedings 2010 International Nonprofit and Social Marketing Conference (INSM) (pp. 229-233). Brisbane, Australia: Queensland University of Technology.

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