Title

Conceptualising a relational approach to value creation in a government service: implications for social marketing

RIS ID

38066

Publication Details

Zainuddin, N., Russell-Bennett, R. & Previte, J. (2007). Conceptualising a relational approach to value creation in a government service: implications for social marketing. Social entrepreneurship, social change and sustainability: Proceedings of the 2007 International Nonprofit and Social Marketing Conference (pp. 1-7). Brisbane, Australia: The Griffith Business School and the Department of Marketing, Griffith University.

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