Conceptualising a relational approach to value creation in a government service: implications for social marketing

RIS ID

38066

Publication Details

Zainuddin, N., Russell-Bennett, R. & Previte, J. (2007). Conceptualising a relational approach to value creation in a government service: implications for social marketing. Social entrepreneurship, social change and sustainability: Proceedings of the 2007 International Nonprofit and Social Marketing Conference (pp. 1-7). Brisbane, Australia: The Griffith Business School and the Department of Marketing, Griffith University.

Please refer to publisher version or contact your library.

Share

COinS