Title

Conceptualising value creation for social change management

RIS ID

38064

Publication Details

Russell-Bennett, R., Previte, J. & Zainuddin, N. (2009). Conceptualising value creation for social change management. Australasian Marketing Journal, 17 (4), 211-218.

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Link to publisher version (DOI)

http://dx.doi.org/10.1016/j.ausmj.2009.06.002