Title

Tailor-made single-item measures of doubly concrete constructs

RIS ID

30353

Publication Details

Bergkvist, L. & Rossiter, J. R. (2009). Tailor-made single-item measures of doubly concrete constructs. International Journal of Advertising, 28 (4), 607-621.

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Link to publisher version (DOI)

http://dx.doi.org/10.2501/S0265048709200783