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Sandra Praxmarer, University of WollongongFollow Heribert Gier
29557
Praxmarer, S. & Gierl, H. (2009). The effects of positive and negative ad-evoked associations on brand attitude. Asia Pacific Journal of Marketing and Logistics, 21 (4), 507-520.
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http://dx.doi.org/10.1108/13555850910997562
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Praxmarer, S. & Gierl, H. (2009). The effects of positive and negative ad-evoked associations on brand attitude. Asia Pacific Journal of Marketing and Logistics, 21 (4), 507-520.