Title

The effects of positive and negative ad-evoked associations on brand attitude

RIS ID

29557

Publication Details

Praxmarer, S. & Gierl, H. (2009). The effects of positive and negative ad-evoked associations on brand attitude. Asia Pacific Journal of Marketing and Logistics, 21 (4), 507-520.

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Link to publisher version (DOI)

http://dx.doi.org/10.1108/13555850910997562