Cause-related marketing from the Nonprofit's perspective: classifying goals and experienced outcomes
Runte, M., Basil, D. Z. & Deshpande, S. (2009). Cause-related marketing from the Nonprofit''s perspective: classifying goals and experienced outcomes. Journal of Nonprofit & Public Sector Marketing, 21 (3), 255-270.
Please refer to publisher version or contact your library.
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