Title

Cause-related marketing from the Nonprofit's perspective: classifying goals and experienced outcomes

RIS ID

29013

Publication Details

Runte, M., Basil, D. Z. & Deshpande, S. (2009). Cause-related marketing from the Nonprofit''s perspective: classifying goals and experienced outcomes. Journal of Nonprofit & Public Sector Marketing, 21 (3), 255-270.

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Link to publisher version (DOI)

http://dx.doi.org/10.1080/10495140802644505