Public relations in Australasia: friendly rivalry, cultural diversity and a global focus

Authors

Judith MotionFollow
Shirley R. Leitch, University of WollongongFollow
Simon Cliffe

RIS ID

28911

Publication Details

Motion, J. M., Leitch, S. R. & Cliffe, S. (2009). Public relations in Australasia: friendly rivalry, cultural diversity and a global focus. In K. Sriramesh & D. Vercic (Eds.), The Global Public Relations Handbook, Theory, Research, and Practice, Expanded and Revised Edition (pp. 101-121). New York: Routledge.