Title

Envisioning the future of advertising creativity research: alternative perspectives

RIS ID

26915

Publication Details

Bernardin, T., Kemp-Robertson, P., Stewart, D. W., Cheng, Y., Wan, H., Rossiter, J. R., Erevelles, S., Roundtree, R., Zinkhan, G. M. & Fukawa, N. (2008). Envisioning the future of advertising creativity research: alternative perspectives. Journal of Advertising, 37 (4), 131-149.

Please refer to publisher version or contact your library.

Share

COinS
 

Link to publisher version (DOI)

http://dx.doi.org/10.2753/JOA0091-3367370411