Bernardin, T., Kemp-Robertson, P., Stewart, D. W., Cheng, Y., Wan, H., Rossiter, J. R., Erevelles, S., Roundtree, R., Zinkhan, G. M. & Fukawa, N. (2008). Envisioning the future of advertising creativity research: alternative perspectives. Journal of Advertising, 37 (4), 131-149.
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Publication Details
Bernardin, T., Kemp-Robertson, P., Stewart, D. W., Cheng, Y., Wan, H., Rossiter, J. R., Erevelles, S., Roundtree, R., Zinkhan, G. M. & Fukawa, N. (2008). Envisioning the future of advertising creativity research: alternative perspectives. Journal of Advertising, 37 (4), 131-149.