Publication Details

Quazi, A. M., Rahman, Z. & Keating, B. (2007). A developing country perspective of corporate social responsibility: a test case of Bangladesh. Proceedings of the Australian and New Zealand Marketing Academy Conference (pp. 2789-2795). Dunedin, New Zealand: Australian and New Zealand Marketing Academy.


The ‘social contract’ between the corporation and the community is of critical importance. The motivations for these contracts are continuously being revisited to understand how CSR programs can nurture and contribute to the growth of firms. While CSR issues are attracting a great deal of attention in the developed world, there is a need for more research into CSR in the developing world. This paper considers the CSR practices of a small sample of multinational corporations (MNCs) and local firms in Bangladesh to better understand this situation.