Almost everyone agrees on the importance of educating a broad spectrum of the public about economics and business. It has been suggested by experts in economic education that universities should place greater emphasis on economics as a general education. The present paper develops a proposal to integrate innovation into elementary economic education that business faculties might use to enrich their general economic education offerings. We believe the proposal can be implemented through the design of a new subject - which may be called the 'Creative Economy' - supported by a method of teaching and learning by successive approximations. The study of innovation as an economic activity would provide useful tools to analyse the modern economy and would make the study of economics more attractive, especially for novices.