Title

Impulse purchasing in tourism - learnings from a study in a matured market

RIS ID

71281

Publication Details

Laesser, C. & Dolnicar, S. (2012). Impulse purchasing in tourism - learnings from a study in a matured market. Anatolia, 23 (2), 268-286.

Abstract

Existing literature suggests that information search and planning always precede travel activity. This contrasts with our understanding of purchasing behaviour in other contexts where a significant amount of non-planned, impulse purchasing occurs. We propose that impulse purchasing also occurs in tourism. Results from an empirical study show that impulse purchasing does occur in tourism and is specifically associated with shorter trips, a small number of travel companions, specific travel motivations, and familiarity with the destination.

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Link to publisher version (DOI)

http://dx.doi.org/10.1080/13032917.2012.688409