Publication Details

Grant, R. G. (2004). Online information values for recreational travellers: a review of online sources in decision making for an unfamiliar long haul destination. In J. Wiley (Eds.), Australian and New Zealand Marketing Academy Conference (pp. 1-7). Wellington, New Zealand: Australian and New Zealand Marketing Academy.


Acquisition or purchase of travel arrangements involves an exchange of information which is theoretically suited for transfer from offline to online interaction. The ability to digitise material and ease access through searchability based on metatags (Reedy and Schullo, 2004, p 276) make the internet a potentially ideal medium for information gathering and exchange. This paper reviews the value of information sources for consumer decision making for a high involvement experience product with multiple and variable components and points to further research which help our understanding of the value of electronic networks.