Publication Details

This paper was originally published as: Dolnicar, S, Activity-Based Market Sub-Segmentation Of Cultural Tourists, CD Proceedings of the 12th International Research Conference for the Council of Australian University Tourism and Hospitality Education (CAUTHE 2002), Fremantle, Western Australia, 6-9 February 2002.


The group of cultural tourists has received a lot of attention in the past decades. Nevertheless only few attempts have been made to study the characteristics of the “culture tourism market segment”. Besides, it is often implicitly assumed that this segment is a homogeneous group of tourists. The contribution of this article is twofold: First, the assumption of one homogeneous market segment is questioned by searching for sub-segment among cultural tourist in a data-driven manner. Second, this data partitioning task is achieved by using a topology representing network (TRN), methodology that allows additional insight into the similarity structure of the sub-segments identified.