Title
Predicting online travel purchases: the case of Switzerland
Document Type
Conference Paper
RIS ID
50706
Abstract
This paper examines why and under what conditions prospective travellers complete their bookings through online services compared to other methods. The study is based on a representative survey within 1,898 Swiss households, recording their travel behaviour during the entire year 2007. The results show that the likelihood of booking online increases if someone is drawn to a website to gather information in the first place and if the product sold through the website is transparent and well-understood (either 'per se' or because the customer is familiar with the product) or if any other booking-related communication would impose a financial charge regardless of the socio-demographic background of the prospective traveller.
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Publication Details
Laesser, C. & Zehrer, A. (2011). Predicting online travel purchases: the case of Switzerland. CAUTHE 2011 National Conference: Tourism : Creating a Brilliant Blend (pp. 422-429). Adelaide, Australia: University of South Australia.