Title
Unintended effects of implementation intentions on goal pursuit initiation vs. persistence: substitution and acceleration
Document Type
Conference Paper
RIS ID
60730
Abstract
This research develops new insights into implementation intentions' effects on goal striving initiation vs. persistence. Across three studies, we identify and empirically explore two novel effects of implementation intentions under different conditions of regulatory fit – namely substitution and acceleration effects.
Link to publisher version (URL)
COinS
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Publication Details
Spanjol, J., Tam, L., Rosa, J. Antonio. (2012). Unintended effects of implementation intentions on goal pursuit initiation vs. persistence: substitution and acceleration. Association for Consumer Research Conference Vancouver, Canada: Association for Consumer Research.