Title

Unintended effects of implementation intentions on goal pursuit initiation vs. persistence: substitution and acceleration

RIS ID

60730

Publication Details

Spanjol, J., Tam, L., Rosa, J. Antonio. (2012). Unintended effects of implementation intentions on goal pursuit initiation vs. persistence: substitution and acceleration. Association for Consumer Research Conference Vancouver, Canada: Association for Consumer Research.

Abstract

This research develops new insights into implementation intentions' effects on goal striving initiation vs. persistence. Across three studies, we identify and empirically explore two novel effects of implementation intentions under different conditions of regulatory fit – namely substitution and acceleration effects.

Link to publisher version (URL)

Association for Consumer Research Conference

Please refer to publisher version or contact your library.

Share

COinS