eCollaboration among tourism SMEs: why it works, why it doesn't - an empirical study from Australia

Authors

Lois Burgess, University of WollongongFollow
Carole Alcock, University of WollongongFollow
Michael Jones, University of WollongongFollow

RIS ID

59910

Publication Details

Burgess, L., Alcock, C., Jones, M. (2012). eCollaboration among tourism SMEs: why it works, why it doesn't - an empirical study from Australia. In N. Homlong (Eds.), Tourism Destinations and Tourism Businesses: Issues of Competition and Cooperation (pp. 49-64). Athens Greece: Athens Institute for Education and Research.

Abstract

As globalisation has increased pressure on SMEs to be more competitive, efforts to achieve competitiveness needs to take place at the local level through incremental innovation, co-operation and collaboration (Smeral, 1998). It is increasingly acknowledged that research into small firms requires a different research strategy to that of larger firms (Tinsley and Lynch, 2001). This is particularly the case with SMEs in the tourism sector. The tourism industry is characterised by its offering of complementary business. For example, tourists often use a range of services including air travel, car hire, accommodation and tours. These services are typically provided by a number of different organisations.

Link to publisher version (URL)

Athens Institute for Education and Research