Professional photography - a focus on branding for success
RIS ID
54150
Abstract
The first permanent black-and-white photograph was produced in 1826 (Hirsch 1999). Photography then progressed to the development of the initial colour photograph technology in the 1860s. However, from a mass production perspective, black-and-white photographs remained commonplace until the 1960s when colour photographs became available at reasonable prices. Digital photography began with the development of the first digital photographic sensor in laboratory research during the late 1960s, but it was not until the early 2000s that digital cameras became more accessible to the general public. Today, even the ubiquitous mobile phone contains some form of digital camera.
Link to publisher version (URL)
COinS
Publication Details
Chad, P. A. (2012). Professional Photography A Focus on Branding for Success. In G. Armstrong, S. Adam, S. Denize, P. Kotler (Eds.), Principles of Marketing (pp. 251-253). Frenchs Forest, N.S.W.: Pearson Australia.