Internationalization - A Longitudinal Study of Malaysian International Firms
Empirical research on the internationalization strategies of international firms from emerging countries in Asia is limited. This paper examines and analyzes the internationalization strategies and characteristics of international firms from Malaysia based on a longitudinal study of five case firms. The findings indicate variations and changes in strategies during early and continued internationalization over the 11 year time studied. These findings and their research implications are examined and discussed.
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