Title

Competition and positioning

RIS ID

44231

Publication Details

Noble, G. & Basil, D. Z. (2011). Competition and positioning. In G. Hastings, K. Angus & C. Bryant (Eds.), The SAGE Handbook of Social Marketing (pp. 136-151). London: SAGE Publications Ltd.

Please refer to publisher version or contact your library.

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Link to publisher version (DOI)

http://dx.doi.org/10.4135/9781446201008