Title

Brand positioning: The three-level positioning procedure

Document Type

Journal Article

RIS ID

38472

Publication Details

Rossiter, J. R. (2011). Brand positioning: The three-level positioning procedure. In M. D. Uncles (Eds.), Perspectives on Brand Management (pp. 61-74). Pranhran, Victoria: Tilde University Press/Palgrave Macmillan.



This record is in the process of being updated. Please contact us for more information.

Share

COinS