This paper reports on preliminary findings from an ALTC funded project on how to build curriculathat meet the needs of business students and employers of business graduates. The project grew outof an Australian Business Deans Council Teaching and Learning Network scoping study whichidentified widespread concern among industry, academic and professional associations about the lackof engagement with real world problems by business graduates. In the paper we discuss the need forindustry engagement, define professionally relevant learning, and outline the study objectives andmethodology. We present a typology of industry engagement in the curriculum that emerged from ourfieldwork, and tools that business faculties can use to embed professional learning. Finally, wesuggest directions for future research.