Title

The development and testing of an interpersonal communications effectiveness scale in a SME professional services provider-client relationship marketing context

Document Type

Conference Paper

RIS ID

22252

Publication Details

Kirchmajer, L. & Patterson, P. (2007). The development and testing of an interpersonal communications effectiveness scale in a SME professional services provider-client relationship marketing context. In D. G. Schley (Eds.), Fourteenth Annual International Conference on Advances in Management (pp. 92-95). KY, USA: Center for Advanced Studies in Management.



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