Title

Short-termism and genuineness in environmental initiatives: a comparative case study of two oil companies

RIS ID

24183

Publication Details

Beale, F. & Fernando, M. (2009). Short-termism and genuineness in environmental initiatives: a comparative case study of two oil companies. European Management Journal, 27 (1), 26-35.

Abstract

Debate still rages about whether the cure to climate change could be worsethan the disease. This paper reports the findings of a study examining the influence ofshort-termism on the genuineness of corporate environmental initiatives. After identifyingthe environmental initiatives at ExxonMobil and Royal Dutch Shell, we present a model toanalyse short-termism and genuineness.

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Link to publisher version (DOI)

http://dx.doi.org/10.1016/j.emj.2008.05.002