Title

Effectiveness of mobile recommender systems for tourist destinations: A user evaluation

Document Type

Conference Paper

Publication Details

Modsching, M., Kramer, R., ten Hagen, K. & Gretzel, U. (2007). Effectiveness of mobile recommender systems for tourist destinations: A user evaluation. In N. Yorke-Smith (Eds.), Interaction Challenges for Intelligent Assistants: Papers from the AAAI Spring Symposium, Technical Report SS-07-04 (pp. 88-89). Menlo Park, CA: AAAI Press.

Abstract

Mobile recommender systems have the potential to substantially enrich tourist experiences. As their handling marks a big challenge for ordinary users, its acceptance can only be evaluated when utilized by the intended user group itself - real tourists. In a field trial in Görlitz (Germany), 421 tourists explored the city with one of two different mobile information systems, a proactive recommender of personalized tours and a pull service presenting contextbased information on demand. A third group of tourists was tracked by GPS receivers during their exploration of the destination relying on traditional means of information. Results point out that both mobile applications gained a high level of acceptance by providing an experience very similar to a traditional guided tour. Compared to the group tracked by GPS loggers, tourists using a mobile information system discovered four times more sights and stayed at them twice as long.

Link to publisher version (URL)

AAAI Spring Symposium

RIS ID

37349

Please refer to publisher version or contact your library.

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