Title

Persuasion in recommender systems

Document Type

Journal Article

Publication Details

Gretzel, U. & Fesenmaier, D. (2006). Persuasion in recommender systems. International Journal of Electronic Commerce, 11 (2), 81-100.

Abstract

Recommender systems persuade as well as recommend. This study investigated some factors that influence the perceived fit of the recommendations a system provides and user perceptions of the preference-elicitation process. The findings indicate that the relevance, transparency, duration, and required effort of the elicitation process are important cues for value, which in turn influences the user's enjoyment of the process and the perceived fit of the recommendation with the user's preferences.

RIS ID

37154

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Link to publisher version (DOI)

http://dx.doi.org/10.2753/JEC1086-4415110204