Title

Turning marketing promises into business value: The experience of an industrial SME

Document Type

Journal Article

Publication Details

Little, V. J., Motion, J. M., Brodie, R. J. & Brookes, R. (2006). Turning marketing promises into business value: The experience of an industrial SME. University of Auckland Business Review, 8 (1), 25-36.

RIS ID

16501



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