Long-term sales effects of advertising in Australia: a case study
Mokhtar M. MetwallyFollow
Metwally, M. M. (2006). Long-term sales effects of advertising in Australia: a case study. Global Review of Business and Economic Research, 2 (1), 39-49.
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Public sector management and particularly in science, technology and innovation policy development and administration.
Technology management in developing countries
Human Resource Management