Title

A case study on Swiss air travelers and their travel preferences on transatlantic flights

RIS ID

26457

Publication Details

Wittmer, A., Laesser, C. & Bieger, T. (2008). A case study on Swiss air travelers and their travel preferences on transatlantic flights. Journal of Air Transportation, 12 (3), 24-38.

Abstract

This paper reports the results of research on Swiss air travelers on transatlantic flights, and presents explicit and implicit measurements of the attributes of air travel choices. Market research often identifies the preferences already known to the respondent, or preferences that the respondent desires to reveal, which could lead to erroneous marketing and investment decisions by companies and governmental agencies. Market research often identifies the preferences already known to the respondent, or preferences that the respondent desires to reveal, which could lead to erroneous marketing and investment decisions by companies and governmental agencies. The problem is especially relevant where the general or socially accepted behavior, rather than what actually happens, is communicated. The problem is especially relevant where the general or socially accepted behavior, rather than what actually happens, is communicated. Market research needs to develop methods and techniques to identify real preferences, as opposed to assumed ones. Market research needs to develop methods and techniques to identify real preferences, as opposed to assumed ones. This paper contributes to the discussion about the differences between stated and hidden travel attributes by (a) offering a case in a specific context about differences between stated and hidden preferences, (b) conceptualizing stated and hidden preferences, and (c) drawing conclusions on marketing decisions, particularly in the aviation and travel industry. This paper contributes to the discussion about the differences between stated travel and hidden attributes by (a) offering a case in a specific context about differences between stated and hidden preferences, (b) conceptualizing and hidden stated preferences, and (c) drawing conclusions on marketing decisions, particularly in the aviation and travel industry. The study examines transatlantic, long-haul travel, which is often subsidized by companies. The study examines transatlantic, long-haul travel, which is often subsidized by companies. It draws on data from a survey of 514 passengers traveling from Switzerland. It draws on data from a survey of 514 passengers traveling from Switzerland. The discrete choice analysis is evaluated for the purpose of measuring hidden preferences, which identifies real travel choices made and compares them to stated travel preferences. The discrete choice analysis is evaluated for the purpose of measuring hidden preferences, which identifies real travel choices made and compares them to travel stated preferences.

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