Title

Process flow mapping of consumers in a high involvement service purchase process: an exploratory study

Document Type

Journal Article

RIS ID

15167

Publication Details

Grant, R. G. & Kyriazis, E. (2006). Process flow mapping of consumers in a high involvement service purchase process: an exploratory study. In C. Patti & J. Drennan (Eds.), Proceedings of the Australian and New Zealand Marketing Academy Conference (pp. 1-7). Brisbane, Australia: Australian and New Zealand Marketing Academy.



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