Title

Persuasiveness of preference elicitation processes in destination recommendation systems

RIS ID

37404

Publication Details

Gretzel, U. & Fesenmaier, D. R. (2005). Persuasiveness of preference elicitation processes in destination recommendation systems. In A. Frew (Eds.), Information and Communication Technologies in Tourism (pp. 194-204). Vienna, Austria: Springer Verlag.

Abstract

Destination recommendation systems not only recommend but also persuade. The goal of thisstudy was to investigate the potential influences of the relevance, transparency of and effortrequired by the preference elicitation process on the perceived fit of a destinationrecommendation, while simultaneously considering user perceptions of the elicitation process(perceived enjoyment and personalization). The findings indicate that the relevance,transparency and length of the preference elicitation process serve as important cues forpersonalization, which in turn, influences enjoyment with the process and the perceived fit ofthe recommendation with one¿s preferences.

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