Title

The paradoxical buying behaviour of parents: the purchase of 'healthy' and 'unhealthy' foods

Document Type

Journal Article

Publication Details

Noble, G. I. (2006). The paradoxical buying behaviour of parents: the purchase of 'healthy' and 'unhealthy' foods. Journal of Customer Behavior, 5 (3), 249-265.

RIS ID

16026

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Link to publisher version (DOI)

http://dx.doi.org/10.1362/147539206779656823