Title
The Innovation dilemma: role played by distribution and promotion strategies
Document Type
Conference Paper
RIS ID
23429
Link to publisher version (URL)
COinS
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Publication Details
Sikdar, A. & Vel, P. 2007, ''The Innovation dilemma: role played by distribution and promotion strategies'', in C. Fernandes & M. Hoque (eds), Proceedings of the Fifth International Business Research Conference 2007, World Business Institute, Melbourne, pp. 1-12.