Title

The Innovation dilemma: role played by distribution and promotion strategies

Document Type

Conference Paper

Publication Details

Sikdar, A. & Vel, P. 2007, ''The Innovation dilemma: role played by distribution and promotion strategies'', in C. Fernandes & M. Hoque (eds), Proceedings of the Fifth International Business Research Conference 2007, World Business Institute, Melbourne, pp. 1-12.

Link to publisher version (URL)

International Business Research Conference

RIS ID

23429

Please refer to publisher version or contact your library.

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