The Innovation dilemma: role played by distribution and promotion strategies
Arijit Sikdar, University of WollongongFollow
Prakash Vel, University of WollongongFollow
Sikdar, A. & Vel, P. 2007, ''The Innovation dilemma: role played by distribution and promotion strategies'', in C. Fernandes & M. Hoque (eds), Proceedings of the Fifth International Business Research Conference 2007, World Business Institute, Melbourne, pp. 1-12.
International Business Research Conference
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