The Innovation dilemma: role played by distribution and promotion strategies
Arijit Sikdar, University of WollongongFollow
Prakash Vel, University of WollongongFollow
Sikdar, A. & Vel, P. 2007, ''The Innovation dilemma: role played by distribution and promotion strategies'', in C. Fernandes & M. Hoque (eds), Proceedings of the Fifth International Business Research Conference 2007, World Business Institute, Melbourne, pp. 1-12.
International Business Research Conference
Please refer to publisher version or contact your library.
Public sector management and particularly in science, technology and innovation policy development and administration.
Technology management in developing countries
Human Resource Management