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John R. Rossiter, University of WollongongFollow Steven BellmanFollow
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Rossiter, J. R. & Bellman, S. (2005). Marketing Communications: theory and applications. (1 ed.). Frenchs Forest, NSW: Prentice Hall.
Please refer to publisher version or contact your library.
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Rossiter, J. R. & Bellman, S. (2005). Marketing Communications: theory and applications. (1 ed.). Frenchs Forest, NSW: Prentice Hall.