Long run business objectives and business performance of Bumiputera and Non-Bumiputera SMEs during the 2007-2009 economic slowdown
SME (Small Medium-sized Enterprises) assumed animportant role in Malaysian economy. They constitute some99.2 % of all enterprises, employ 65% of the workforce andcontribute almost 50% of Gross Domestic Product (GDP) orvalue added and approximately 20% of total exports. A total of157 Bumiputera and 72 Non-Bumiputera SMEs were successfullyinterviewed. The results of this study reveal that the increase inmarket share is the same for both Bumiputera and Non-Bumiputera entrepreneurs. In term of sales and productivity,Non-Bumiputera entrepreneurs performed better thanBumiputera entrepreneurs for the past three years. However,Bumiputera entrepreneurs perceived that their companiesearned a higher profits than the Non-Bumiputera companies.This might be due to the level of satisfaction among bothethnics where Bumiputera are much easier to satisfyalthough their profit is lower.