RIS ID
29999
Abstract
There is a relative paucity of studies in relation to Corporate Social Responsibility (CSR) focused upon the ‘upstream’ components of the supply chain (business-to-business) hence our research investigates upstream CSR activities and their underlying motives using case studies from 5 UK industries. Findings indicate that whilst companies recognise the need to cover a range of CSR issues in their supply chain, motives vary plus only those aspects seen to have strategic implications will be allocated resources in any significant manner.
Publication Details
Powell, S. M., Shearer, H. & Davies, M. (2009). Motivating corporate social responsibility in the supply chain. Proceedings of the Australian and New Zealand Marketing Academy Conference (pp. 1-7). Melbourne, Australia: Australian & New Zealand Marketing Academy.