Publication Details

Li, Z., Pomering, A. & Noble, G. (2011). Investigating Chinese and Australian student's awareness and interpretation of CSR, and the influence of studying 'socially innovative commerce' over time. Australian and New Zealand Marketing Academy Conference (pp. 1-8). Perth, Australia: ANZMAC.


This study compares Chinese students studying in Australia and Australian domestic students on awareness and interpretation of, and attitude and behavioural intention towards the concept of corporate social responsibility (CSR), and the influence on both of studying within an environment termed "socially innovative commerce". While previous research has found that age, gender, and study major of students may influence perceptions of CSR, this rsearch found these variables are not as significant as cultural background. These findings are presented and discussed along with future research directions.