The transformation of consumer behaviour
Joseph T. O'Leary
Ulrike Gretzel, University of ViennaFollow
Gretzel, U., Fesenmaier, D. R. & O'Leary, J. T. (2006). The transformation of consumer behaviour. In D. Buhalis & C. Costa (Eds.), Tourism Business Frontiers: Consumers, Products and Industry (pp. 9-18). Burlington, MA: Elsevier.
Please refer to publisher version or contact your library.
The application of supply chain principles in practice
Corporate Marketing and Corporate Branding
Corporate Social Responsibility and Sustainability
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