Structure, function and evaluation of SME service encounters
Rodney J. Clarke, University of WollongongFollow
Joseph A. MelocheFollow
Clarke, R. J. & Meloche, J. A. (2006). Structure, function and evaluation of SME service encounters. In C. Ho (Eds.), 4th International Conference on Supply Chain Management and Information Systems (SCMIS2006) (pp. 230-236). Taiwan: Institute of E-Commerce, National Chung Hsing University.
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Market Segmentation Methodology
Measurement in the Social Sciences
Human Resource Management
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