Enhancing occupational health and safety in young workers: the role of social marketing
- Young workers (age 15-24) suffer work-related injury at a much higher rate than older workers, yet research on the role and effectiveness of social marketing to influence and improve workplace safety is limited.
- A review of the relevant literature reveals that significant gaps exist in terms of effectively using social marketing to reduce young worker injury rates.
- A comprehensive, multi-faceted social marketing approach is required to address young worker safety.
- Directing more attention toward the practice of social marketing can enhance the effectiveness of campaigns to reduce workplace injurie.
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