Publication Details

Lavack, A. M., Magnuson, S., Deshpande, S., Basil, D. Z., Basil, M. D. & Mintz, J. H. (2008). Enhancing occupational health and safety in young workers: the role of social marketing. International Journal of Nonprofit and Voluntary Sector Marketing, 13 (3), 193-204.


  • Young workers (age 15-24) suffer work-related injury at a much higher rate than older workers, yet research on the role and effectiveness of social marketing to influence and improve workplace safety is limited.
  • A review of the relevant literature reveals that significant gaps exist in terms of effectively using social marketing to reduce young worker injury rates.
  • A comprehensive, multi-faceted social marketing approach is required to address young worker safety.
  • Directing more attention toward the practice of social marketing can enhance the effectiveness of campaigns to reduce workplace injurie.



Link to publisher version (DOI)