Enhancing occupational health and safety in young workers: the role of social marketing

Authors

Anne M. Lavack, University of Regina
Sherry Magnuson, University of Regina
Sameer Deshpande, University of Lethbridge
Debra Z. Basil, University of Lethbridge
Michael D. Basil, University of LethbridgeFollow
James H. Mintz, Centre of Excellence for Public Sector Marketing, Canada

RIS ID

25167

Publication Details

Lavack, A. M., Magnuson, S., Deshpande, S., Basil, D. Z., Basil, M. D. & Mintz, J. H. (2008). Enhancing occupational health and safety in young workers: the role of social marketing. International Journal of Nonprofit and Voluntary Sector Marketing, 13 (3), 193-204.

Abstract

• Young workers (age 15-24) suffer work-related injury at a much higher rate than older workers, yet research on the role and effectiveness of social marketing to influence and improve workplace safety is limited.
• A review of the relevant literature reveals that significant gaps exist in terms of effectively using social marketing to reduce young worker injury rates.
• A comprehensive, multi-faceted social marketing approach is required to address young worker safety.
• Directing more attention toward the practice of social marketing can enhance the effectiveness of campaigns to reduce workplace injurie.