Title

Creating powerful brand names

RIS ID

16486

Publication Details

Langner, T., Esch, F. & Rossiter, J. R. (2006). Creating powerful brand names. In S. Diehl & R. Terlutter (Eds.), International Advertising and Communication: Current Insights and Empirical Findings (pp. 182-197). Germany: Deutscher Universitats-Verlag.

Please refer to publisher version or contact your library.

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