Langner, T., Esch, F. & Rossiter, J. R. (2006). Creating powerful brand names. In S. Diehl & R. Terlutter (Eds.), International Advertising and Communication: Current Insights and Empirical Findings (pp. 182-197). Germany: Deutscher Universitats-Verlag.
Please refer to publisher version or contact your library.
Publication Details
Langner, T., Esch, F. & Rossiter, J. R. (2006). Creating powerful brand names. In S. Diehl & R. Terlutter (Eds.), International Advertising and Communication: Current Insights and Empirical Findings (pp. 182-197). Germany: Deutscher Universitats-Verlag.