This paper describes a strategy for teaching and learning business innovation by successive approximations. This novel strategy has two major sources: the book An Introduction to the Creative Economy by Pol and Carroll (2007), and intense observation of how novices learn the discipline. I will draw an analogy between the observation of an unknown planet and the study of business innovation as a tool for helping participants to connect with the suggested pedagogical approach. In essence, the approach consists of three approximations: first, identification of the dimensions or areas that are of absolutely fundamental importance for teaching and learning business innovation; second, development of the interpretative tools necessary to understand these dimensions; and finally, identification of conceptual understandings that have a powerful transformative effect on novices. The strategy has been class-tested in four consecutive sessions. Student feedback has been highly positive.