Strategic branding of destinations: Dubai - a case study
Melodena Balakrishnan, University of Wollongong in DubaiFollow
Balakrishnan, M. 2007, ''Strategic branding of destinations: Dubai - a case study'', in M. Hoque & C. Fernandes (eds), Proceedings of the Fifth International Business Research Conference 2007, World Business Institute, Melbourne, pp. 1-14.
International Business Research Conference
Please refer to publisher version or contact your library.