Title

Strategic branding of destinations: Dubai - a case study

Document Type

Conference Paper

Publication Details

Balakrishnan, M. 2007, ''Strategic branding of destinations: Dubai - a case study'', in M. Hoque & C. Fernandes (eds), Proceedings of the Fifth International Business Research Conference 2007, World Business Institute, Melbourne, pp. 1-14.

Link to publisher version (URL)

International Business Research Conference

RIS ID

23411



This record is in the process of being updated. Please contact us for more information.

Share

COinS