Title

Consumer's product comprehension: limitations of past work and recommendations for new directions

Document Type

Conference Paper

RIS ID

16553

Publication Details

Ait El Houssi, A. & Dolnicar, S. (2007). Consumer's product comprehension: limitations of past work and recommendations for new directions. Flexible Marketing in an Unpredictable World. Proceedings of the 36th EMAC Conference Reykjavik University: Iceland.

Link to publisher version (URL)

European Marketing Academy Conference



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