The adoption of group buying: a case study of the Hospitality and Leisure related

Morakot Ditta-Apichai
Uraiporn Kattiyapornpong, University of Wollongong

Ditta-Apichai, M. & Kattiyapornpong, U. (2013). The adoption of group buying: a case study of the Hospitality and Leisure related. Proceedings of World Conference on Hospitality, Tourism and Event Research (WHTER) & International Convention and Expo Summit (ICES)

Abstract