Title

Impact of perceived connectivity on intention to use social media: Modelling the moderation effects of perceived risk and security

RIS ID

109570

Publication Details

Fosso Wamba, S. & Akter, S. (2016). Impact of perceived connectivity on intention to use social media: Modelling the moderation effects of perceived risk and security. In Y. Dwivedi, M. Mantymaki, M. Ravishankar, M. Janssen, M. Clement, E. Slade, N. Rana, S. Al-Sharhan & A. C. Simintiras (Eds.), Social Media: The Good, the Bad, and the Ugly (pp. 219-227). Switzerland: Springer.

Abstract

The main objective of this study is to assess the impact of perceived connectivity (PC) on the intention to use (IU) social media in organizations, as well as the moderating effects of perceived risk (PR) and perceived security (PS) on this relationship. Data were collected from 2, 556 social media users across Australia, Canada, India, the UK, and the US to test our proposed research model. Our results found that PC has a significant positive effect on the IU social media in organizations, and non-significant moderating effects of PR and PS. The study concludes with the implications for practice and research.

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Link to publisher version (DOI)

http://dx.doi.org/10.1007/978-3-319-45234-0_20