Riding the social media wave: strategies of DMOs who successfully engage in social media marketing
Jun Shao, Beijing Forestry University
Mary-Ann D. Rodriguez, Texas A&M University
Ulrike Gretzel, University of WollongongFollow
Shao, J., Rodriguez, M. D. & Gretzel, U. (2012). Riding the social media wave: strategies of DMOs who successfully engage in social media marketing. In M. Sigala, E. Christou & U. Gretzel (Eds.), Social media in travel, tourism and hospitality (pp. 87-97). United Kingdom: Ashgate.
Please refer to publisher version or contact your library.
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