Riding the social media wave: strategies of DMOs who successfully engage in social media marketing
RIS ID
76820
COinS
76820
Publication Details
Shao, J., Rodriguez, M. D. & Gretzel, U. (2012). Riding the social media wave: strategies of DMOs who successfully engage in social media marketing. In M. Sigala, E. Christou & U. Gretzel (Eds.), Social media in travel, tourism and hospitality (pp. 87-97). United Kingdom: Ashgate.