Transforming consumers' lives through marketing
Simone Pettigrew, University of Western Australia (UWA), Curtin University
Nadia Zainuddin, University of WollongongFollow
Pettigrew, S., Zainuddin, N., Russell-Bennett, R. & Smith, G. (2014). Transforming consumers' lives through marketing. International Social Marketing Conference
Please refer to publisher version or contact your library.
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